The facts

here are the facts

JUUL vaping products contain 5% nicotine

Nearly 30% of high school students have used e-cigarettes/vaping products in 2019

There has been 2251 cases of vaping related lung illnesses reported (As of Nov 5th)

One JUUL pod contains 20 cigarettes worth of nicotine.

The last five years have seen enormous spikes in youth e-cigarette use rates.

   In 2017, 11% of high school students had used an e-cigarette in the past 30 days. By 2018, that number had risen to 21% and, by 2019, 27.5% of high school students had used e-cigarettes in the past month. 

   Compared with the very small amount of youth use in 2011 (1.5%), this represents an increase of more than 1,800% in just eight years, with a substantial increase occurring between 2013 and 2015, when use rose from 4.5% to 16%, coinciding with the emergence of JUUL.


    The current use rate among middle schoolers rose from 0.6% in 2011 to 10.5% in 2019.


   Using e-cigarettes has been shown to increase the likelihood of smoking cigarettes among young people, raising concerns that e-cigarettes are acting as entry nicotine products that may lead to use of more dangerous nicotine products. According to a recent study, U.S. youths are 4 times more likely to try cigarettes and 3 times more likely to currently use cigarettes if they previously used e-cigarettes. The study also estimated that e-cigarettes are likely responsible for 22% of new ever cigarette use (trying a cigarette) and 15.3% of current cigarette use for the same group — totaling nearly 200,000 new cigarette initiators.


   Many young e-cigarette users do not know what is in the products they are using. A recent study found that 99% of all e-cigarette products sold at convenience stores, supermarkets and similar outlets contain nicotine. Yet, many young people aren’t aware that the products they use, like JUUL, contain nicotine. In fact, a Truth Initiative study showed that nearly two-thirds of JUUL users aged 15-21 were not aware the product always contains nicotine.


   As rates of use increase, we are also seeing the frequency of use (how many times a user vapes in a day) go up, indicating that users are not simply experimenting with e-cigarettes but are instead using them habitually. The 2019 National Youth Tobacco Survey data show that 34.2% of current high school e-cigarette users and 18.0% of current middle school e-cigarette users use e-cigarettes on 20 days or more per month and Monitoring the Future found that in 2019, 11.7% of high school seniors vape every day, suggesting that more users are becoming dependent on these products.


   Youth e-cigarette users cite flavors as a top reason they began using e-cigarettes, second only to use by a family member or friend.

A study that included middle and high school students reported that 43% of young people who ever used e-cigarettes tried them because of appealing flavors.


   The FDA has also reported that, among current youth users of e-cigarettes, 97% used a flavored e-cigarette in the past month.

As much as 98.7% of flavored e-cigarette products sold in convenience, dollar, drug and grocery stores contain nicotine.


   Despite JUUL removing some flavors from retail stores in April 2019, they continued to hold a majority of the U.S. e-cigarette sales market share. Research suggests that mint and menthol, which remain available for sale, have continued to increase in popularity. 2019 NYTS data show that mint and menthol e-cigarette use rose to 57.3% from 51.2% in 2018 among high school current users, suggesting a switch to these flavors once mango and fruit medley became harder to obtain.


Truth_E-Cigarette_FactSheet 2019_Update_

Regulate vaping flavors and thc

1.  By regulating certain flavor you deter youth from wanting to use the vaping product and you limit the way vaping companies attract youth.​


2.  In nearly half of the 2000+ reported cases of vaping related lung illnesses, they have accrued due to the use do THC in the vaping products. By regulating THC or even banning it in some circumstances you cut of the huge rate if  vaping related lung illnesses caused by THC.

Raise vaping age to 21

1.  By raising the age to 21 you limit youth from using vaping and e-sigs products until they reach the appropriate age.

2.  Also by raising the age to 21 you indirectly limit they way vaping company's advertise to youth who yet have outreached the legal age of 21. 

Truth_E-Cigarette_FactSheet 2019_Update_